Great Portland Estates annual report & accounts 2010

Our strategy is simple – to generate superior portfolio and shareholder returns from a combination of our active asset management, development and investment management skills. We aim to maximise equity returns through the effective reading of the property cycle in a focused market that we
know well.

Good communication, both internally and externally, together with transparency in how we operate, is fundamental to achieving good governance.

At the start of the financial year we had the objective of acquiring assets with the potential for strong absolute and relative performance.

At the start of the financial year we had the objective of acquiring assets with the potential for strong absolute and relative performance.

Our asset management teams have again produced encouraging results in an improving market environment.

The development business has had a successful year leasing upgraded space, progressing projects and expanding the pipeline to support future growth.

Achievement of our strategic priorities is dependent upon our company culture of consistent operational success which allows us to attract, develop, motivate and retain talented employees.